CARE GUIDE

Yes. Although cotton is appreciated for its comfort and versatility, luxury cotton garments still require thoughtful care to preserve the quality of the fibres, the depth of colour, and the overall structure of the piece. Refined cotton fabrics, especially those with a crisp finish, tailored construction, embroidery, or a particularly soft hand, should never be treated as ordinary everyday cotton.

Yes. Cotton may shrink when exposed to excessive heat during washing or drying. To minimise this risk, wash at the temperature indicated on the care label, avoid hot water unless explicitly recommended, and use low heat when tumble drying is permitted. Air drying is often the safest option. Reshaping the garment gently while damp can also help maintain its intended proportions.

Cotton should always be washed according to the care label instructions. In general, a mild detergent and a gentle or moderate cycle are preferred. Washing at lower temperatures helps protect both the fibres and the colour. Delicate cotton garments, including those with embellishment, fine detailing, or a more formal construction, may require extra care or professional cleaning.

For small stains, blot the area immediately with a clean, damp cloth. Use a mild detergent if necessary, but avoid rubbing, as this can damage the fibers of the viscose.

Yes, whenever appropriate. Washing cotton garments inside out helps protect the outer surface from friction, reduces visible wear, and helps preserve colour, finish, and printed or embroidered details.

Yes. Frequent washing, direct sunlight, and strong detergents may gradually soften the depth and richness of colour. To help preserve the original appearance, wash dark and coloured cotton pieces with similar shades, avoid prolonged exposure to direct sunlight during drying, and use detergents suitable for delicate or coloured fabrics.

Yes. Depending on the weave and finish, cotton may crease naturally. Crisp cottons, poplins, shirtings, and lightweight woven fabrics are especially prone to wrinkling. This is often part of the fabric’s natural character, but careful pressing or steaming will help restore a polished appearance.

Yes. Cotton can usually be ironed, provided the temperature is appropriate for the fabric. For best results, iron the garment slightly damp or use steam to relax the fibres more gently. If the garment includes embroidery, prints, or delicate finishes, ironing on the reverse side or through a protective cloth is recommended.

Yes. Steaming is often an excellent way to refresh cotton garments and release light creasing without placing direct pressure on the fabric. It is especially suitable for delicate cotton pieces or garments that benefit from a softer finish.

Some cotton garments, especially those made in softer weaves or knitted constructions, may relax slightly with wear. This is usually temporary and may be improved by careful washing and reshaping. To help maintain the original form, avoid pulling the fabric during wear and do not hang garments that may stretch under their own weight.

Cotton should be dried with care. Air drying is recommended, as it is the gentlest method and helps reduce the risk of shrinkage and fibre stress. Tumble drying is not recommended, as excessive heat may stiffen the fabric, affect its shape, encourage shrinkage, and shorten the life of the fibres.

Yes. Cotton may feel stiffer after washing if exposed to hard water, excess detergent, or high drying temperatures. This can usually be reduced by using a gentle wash cycle, rinsing thoroughly, and avoiding excessive heat. Steaming or light ironing may also help restore softness and suppleness.

White cotton should be washed separately or with similar light colours to help preserve clarity and brightness. It should also be protected from contact with cosmetics, perfume, oils, and heavily dyed fabrics, all of which may cause marking or discolouration. Proper storage away from dust, humidity, and direct light will also help maintain a fresh appearance.

Delicate cotton garments, such as those with embroidery, lace inserts, pleating, fine tailoring, or lightweight constructions, should be handled with particular care. Depending on the garment, a delicate wash cycle, hand washing, or professional cleaning may be most appropriate. Always follow the care label, as the construction of the piece is just as important as the fibre itself.

Yes. Repeated friction may soften the surface, alter the finish, or create visible wear in high-contact areas. This may occur at cuffs, collars, underarms, or wherever the fabric rubs against accessories or outerwear. Gentle laundering and thoughtful wear help preserve the surface for longer.

Cotton should be stored clean and completely dry, away from direct sunlight, moisture, and heat sources. Knit or soft cotton pieces are best folded to prevent stretching, while structured garments such as shirts, dresses, or tailored pieces may be hung carefully on suitable hangers to support their shape.

Yes. Professional cleaning may be advisable for cotton garments with complex construction, special finishes, embellishment, structured tailoring, or a particularly delicate handle. In these cases, specialist care helps protect both the fabric and the shape of the garment.

The best way to preserve cotton is through consistent, gentle care. Washing at appropriate temperatures, avoiding excessive heat, protecting the garment from strong sunlight, using careful pressing or steaming, and storing it properly will help maintain its colour, softness, and structure over time.

Luxury cotton is often distinguished by the quality of its fibres, the refinement of its weave, and the sophistication of its finish. These qualities give the garment a more elevated look and feel, but they also mean that it should be treated with greater care to preserve its original character.

Treat them with the same attention given to more delicate materials. Follow the care label closely, avoid unnecessary heat, wash thoughtfully, and store each piece with care. With the right approach, luxury cotton will retain both its elegance and its practicality over time.

For optimal storage, hang your viscose items on wide hangers to maintain their shape and prevent stretching. If you need to fold them, do so carefully and use acid-free tissue paper to help retain structure. Store your garments in a cool, dry place, away from direct sunlight to prevent fading and damage.

We recommend following the care instructions on the garment's label closely. For most viscose items, gentle hand washing in cold water with a mild detergent is ideal. If machine washing is permitted, use a delicate cycle and a garment bag to protect the fabric. Avoid wringing or twisting the garment, as this can distort its shape.

Pilling may occur with regular wear. To manage this, gently use a fabric shaver or lint roller to remove pills without damaging the fabric. Regular maintenance will keep your garments looking fresh and new.

For small stains, blot the area immediately with a clean, damp cloth. Use a mild detergent if necessary, but avoid rubbing, as this can damage the fibers of the viscose.

When ironing viscose, use a low heat setting and a protective cloth to keep the fabric. It’s advisable to iron the garment while it is slightly damp, as this helps to reduce wrinkles. Always test a small, inconspicuous area first to ensure the heat does not damage the fibers.

When traveling, fold your viscose items carefully and place tissue paper between folds to minimize creasing. Rolling the garments can also help reduce creases and save space. For longer trips, consider using breathable garment bags to protect against dust and damage.

To prevent damage, keep your viscose items away from direct heat sources and harsh chemicals. Avoid exposing them to prolonged sunlight, which can cause fading.

Avoid washing viscose items with heavy fabrics or items with rough textures, as this can cause friction and damage. Also, refrain from using bleach or fabric softeners, as these can weaken the fibers.

To prolong the life of your viscose items, regularly rotate them to avoid excessive wear. Implement the following additional strategies:

• Repair Promptly: Address any minor issues, such as loose threads or small tears, immediately to prevent further damage.
• Limit Frequent Use: Give your garments a break between wears to help them recover and maintain their shape.
• Proper Cleaning: Follow the cleaning instructions meticulously, as over-washing can lead to fabric degradation.
• Professional Consultation: For specialized viscose garments, consider consulting a professional cleaner for tailored care advice specific to your items.